5 Best Practices for Creating Infographics That Drive Engagement
Did you know that infographics are 30 times more likely to be read than a text article? Infographics can help you effectively communicate complex information in a visually pleasing manner.
However, an infographic that fails to capture the audience’s attention won't be effective. So, how do you create an infographic that drives engagement? Below are some best practices you should follow.
1. Choose the Right Topic
Your choice of topic can make or break your infographic. You should choose a topic that your target audience is interested in and that aligns with your brand's message.
To find the right topic, you can use Google Trends. It shows you which topics are trending, and you can also check out the queries related to that topic. You can also survey your audience to know their interests.
2. Keep It Simple
Creating complex infographics with too many elements can result in your audience losing interest. You should keep your infographic simple while conveying the message.
Instead of cramming in too much information, focus on the critical points you want your audience to take away from your infographic. Use clean lines and simple graphs and charts that visually convey your message.
3. Using Brand Colors and Typography
Your infographics must carry consistent branding. Your brand colors and typography should be used consistently throughout the infographic. You don't want your infographic to look too different from other marketing materials you’ve created in the past.
When choosing colors and typography, not only should they conform to our branding guidelines, they should also resonate with your target audience. For example, high contrast colors and san serif fonts grab attention and are easier to read quickly.
4. Use Data Visualization
An infographic's primary purpose is to communicate data. Therefore, data visualization is essential. By using charts, graphs, and infographics, you can convey complex data in an easy-to-understand manner.
You can choose from different types of data visualization tools such as line graphs, bar graphs, and pie charts. The type of tool you use will depend on the data you're presenting.
5. Promote Your Infographic
Creating a stunning infographic is just the first step. Next, you need to promote it to reach your target audience.
You can promote your infographic through social media platforms, submit it to infographic directories, and include it in your email marketing campaigns. Guest post on an established website that your target audience visits can also help to promote your infographic.
By following these best practices for creating infographics, you can effectively communicate your message to your target audience while driving engagement. Remember to keep it simple, choose the right topic, use consistent branding, employ data visualization, and promote it.