Freelancing has grown in popularity over the years, and with the rise of freelance marketplaces, it has become easier than ever to find work. However, many freelancers are starting to explore the benefits of finding work outside these platforms. In this article, we’ll explore the advantages and disadvantages of freelancing outside of platforms and how you can succeed in doing so.

Benefits of Freelancing Outside of Platforms

• Higher Earnings: One of the biggest benefits of freelancing outside of platforms is that you can charge higher rates. Platforms usually take a commission of your earnings, but by freelancing independently, you can keep all of your earnings.
• More Freedom and Flexibility: By finding work on your own, you have more control over your workload, deadlines, and the types of clients you work with. You can also create your own schedule and work from anywhere.
• Building Stronger Client Relationships: Freelancing outside of platforms can provide an opportunity to build stronger relationships with clients. When working directly with clients, there is a chance to interact with them more and provide personalized services.

Downsides of Freelancing Outside of Platforms

• Difficulty Finding Clients: Finding clients outside of platforms can be challenging, especially when first starting out. Without the built-in audience that platforms provide, you will have to market yourself and find clients on your own.
• No Platform Benefits: Platforms can provide certain benefits like escrow payments and dispute resolution that are not available when freelancing independently.
• More Work Required: Freelancing independently requires more work, such as contract negotiation and project management, on top of freelancing responsibilities.

How to Succeed in Freelancing Outside of Platforms

If you’re considering freelancing outside of platforms, there are several steps you can take to increase your chances of success:

• Build Your Own Brand: To find work on your own, you need to have a strong personal brand. Create a website and social media presence that showcases your work and demonstrates your expertise.
• Network: Attend industry events and join online communities to connect with potential clients and make valuable connections in your field.
• Offer Competitive Rates: Research the going rates for freelancers in your field and aim to offer competitive rates that reflect your skills and experience.
• Provide Excellent Service: Word of mouth is a powerful marketing tool. Provide exceptional customer service, hit your deadlines, and deliver quality work to build your reputation and ultimately attract more clients.

Conclusion

While freelancing platforms can be a great way to find work, there are also advantages to finding work outside of these platforms. Consider the benefits and downsides and take the necessary steps to increase your chances of success. By building your personal brand, networking, providing quality work, and offering competitive rates, you can succeed in freelancing outside of platforms.