How to Write Emails that Avoid Spam Filters and Reach Your Audience
As email marketers, our primary objective is to get our messages in front of our subscribers while avoiding the spam folder. However, with the advancement of spam filters, achieving this goal can be quite challenging. In this article, we will discuss various tactics to help you write emails that avoid spam filters and reach your audience.
Personalize Your Emails
One of the most effective ways to avoid spam filters is to personalize your emails. Use your subscriber's name in the email body, subject line, or introduction. This simple tweak increases the email's relevance and makes it appear less spammy.
Don't Use Spam Trigger Words
Some words, when used in email subject lines and body, trigger spam filters, hurting your email's deliverability. Avoid commonly used spam trigger words like "Congratulations," "Earn Money," and "Urgent." Instead, create a clear, concise, and actionable subject line that genuinely reflects the email's content.
Keep Your Email Content Simple
Complex email designs and flashy images can sometimes trigger a spam filter. To improve deliverability, keep your emails simple and text-based. Use inline CSS to create crisp and attractive text formats that are appealing to your audience without triggering spam filters.
Make Your Emails Mobile-Friendly
According to several studies, over 83% of emails are being opened on mobile devices. Therefore, it is critical to ensure your emails are mobile-friendly. Keep your email's width around 320-550px, use a clear font size, and limit the image size. These simple changes go a long way to avoid spam filters and ensure your emails are delivered and opened on all devices.
Don't Use Misleading Subject Lines
Using misleading subject lines is a surefire way to get caught in spam filters. Your subject line should always reflect the email's content and refrain from making false promises or misrepresenting the email's actual purpose.
Conclusion
Avoiding spam filters requires a bit of understanding and creativity. By following the above tips, you can craft compelling and engaging email content that avoids spam filters and reaches your audience. Remember, always keep your email simple, personal, and mobile-friendly while making sure that your subject line genuinely represents the email's content.