SEO Tools Every Marketer Should Know About for Keyword Research
As a marketer, you know that the foundation of any successful SEO campaign is solid keyword research. But with so many tools available, it can be overwhelming to know where to start. In this post, we'll cover the top SEO tools every marketer should know about for keyword research.
Google Keyword Planner
Google Keyword Planner is the go-to tool for many marketers. It's completely free and provides valuable insights into search volume, competition, and new keyword ideas. Simply enter a keyword or phrase related to your business, and you'll receive a list of suggested keywords, along with metrics like search volume and estimated cost-per-click.
Ahrefs Keyword Explorer
Ahrefs is one of the most comprehensive SEO tools on the market, and their Keyword Explorer is no exception. It offers keyword suggestions, search volume data, keyword difficulty scores, and more. Plus, it provides detailed metrics on keywords you're already ranking for, so you can improve your existing content.
SEMRush
SEMRush is another popular SEO tool that offers a lot of functionality beyond keyword research. However, its keyword research tool is one of the most powerful on the market. It provides rich, in-depth data on keywords and search terms, including related phrases, PPC data, and more.
Moz Keyword Explorer
Moz is a well-known name in the SEO industry, and their Keyword Explorer is a solid tool for anyone looking to improve their keyword research game. It offers comprehensive search volume data, relative search volume, and a range of other valuable metrics to help you understand the competition and potential ROI for each keyword.
AnswerThePublic
AnswerThePublic is a unique SEO tool that offers a different take on keyword research. Rather than providing traditional keyword suggestions, it offers a visual representation of the questions people are asking related to your keyword. This can be incredibly helpful when creating content that answers your customers' most pressing questions.
Conclusion
Keyword research is a critical component of any successful SEO campaign. By using one or more of these SEO tools, you can gain valuable insights into the keywords that matter most to your business. Whether you use a free tool like Google Keyword Planner or invest in a more comprehensive tool like Ahrefs or Moz, the key is to find the tool or combination of tools that work best for you.