Maximizing Click-Through Rates: Best Practices for Calls to Action
Maximizing Click-Through Rates: Best Practices for Calls to Action
When it comes to online marketing, a call to action (CTA) is one of the most important aspects of a successful campaign. A CTA is a request for a user to take a specific action, usually presented in the form of a button or link. The purpose of a CTA is to guide a user towards a conversion, whether that be fillin