The Importance of Diversifying Your Link Building Strategy
Link building is an important aspect of SEO. It goes a long way in determining your website's ranking on the search engine result page. As such, it's essential to have a diverse link building strategy. In this post, we want to explain why this is important and how you can go about building a diverse link portfolio.
Why Diversify Your Link Building Strategy?
Google has become smarter in recent times; it's advanced algorithm considers how natural and relevant a link is to a website. In other words, if many links from one source link to a page, Google may view this as suspicious. As a result, Google may then mark that page as spam, which could lead to a penalty.
A diverse link portfolio works against this sort of penalization risk. It sends a signal to Google that your link building is natural because your link profile comes from many different sources.
Types of Links You Should Consider
Below are some of the types of links that you should consider when creating a massive link building plan:
- Guest Posting: By guest posting on other websites, you can get links pointing back to your website.
- Broken Link Building: This method requires finding broken links on the web and replacing them with your website link.
- Social Bookmarking: Sharing your website link with a broader audience via social media platforms such as Twitter or Reddit is a clever way to receive backlinks.
- Infographic Outreach: Infographics are excellent link building tools. People find them easy to share and reference; thus, creating interesting and informative infographics on your website can lead to quality backlinks.
- Forum Participation: Actively participating in online communities and forums can offer you an opportunity to share your website link with a broader audience.
- Collaboration with other Websites: By networking with other websites in your niche or industry, you can create opportunities to receive backlinks from them.
Conclusion
Link building is an ongoing process that requires consistent attention and effort. By diversifying your link building strategies, you can help maintain a healthy and natural-looking link profile, avoiding the risk of penalties from Google. Therefore, you should always consider adopting new linking tactics that will continue to build a diverse and robust link portfolio for your website.