The Top Keyword Research Tools Used by SEO Professionals
Keyword research is a critical process in SEO that can help you understand how to optimize your website for higher rankings on search engine results pages. It involves identifying the keywords that your target audience is searching for and using them strategically in your website’s content.
However, doing effective keyword research requires the use of the right tools. In this blog post, we will showcase the top keyword research tools used by SEO professionals in 2021.
1. Google Keyword Planner
Google Keyword Planner is a free tool by Google Ads that assists users in generating keyword ideas and estimations for how they may perform. Access to this tool is limited to those who have a Google Ads account, but it is one of the best tools for beginners in SEO.
2. Ahrefs Keywords Explorer
Ahrefs is a comprehensive SEO tool that is widely used by professionals for competitor research, link building, and of course, keyword research. The keyword research feature is incredibly intuitive and identifies the most searched queries and related keywords, along with their search volumes and click-through rates.
3. SEMrush Keyword Magic Tool
SEMrush is one of the best full-service SEO tools available in the market, offering several features for in-depth research and analysis. Their Keyword Magic Tool provides a comprehensive keyword database for any given business niche, along with important metrics like search volume, CPC, and competition level.
4. Moz Keyword Explorer
Moz is another popular SEO tool used by professionals that offers a range of features for website optimization, such as link building, site audits, rank tracking, and of course, keyword research. The Keyword Explorer tool assists users in identifying the search queries used by their target audience quickly and efficiently.
5. AnswerThePublic
Unlike the other tools on this list, AnswerThePublic is a keyword research tool that uses a unique visual representation of queries to demonstrate how users search for things. The tool relies on Google autocomplete data to find questions that people ask and provides a combination of short-tail and long-tail keywords that users can use for optimizing their content.
In conclusion, these five keyword research tools are highly effective and will provide all the information you need to optimize the content on your website. However, it’s essential to remember that keyword research is just one part of the optimization process, and successful SEO requires a comprehensive approach.
