The Ultimate Guide to Sender Reputation: Tips for Boosting Your Email Deliverability.
As email marketers, we all know the value of email as a communication channel. However, the big question is how can we ensure that our emails actually land in our subscribers' inbox and are not marked as spam or go straight to the trash folder?
The answer lies in building a good sender reputation. In this guide, we will explore what sender reputation is, why it is important and how you can improve your sender reputation to boost your email deliverability.
What is sender reputation?
Sender reputation is a score assigned to an email sender based on their email practices. This score is used by email service providers (ESP) to determine whether an email from a particular sender should be delivered to the recipient's inbox or diverted to the spam folder.
Why is sender reputation important?
A good sender reputation ensures your emails are delivered to your subscribers' inbox and not marked as spam. Low sender reputation, on the other hand, can lead to a high number of bounces, spam complaints and decrease your email deliverability rate.
How to improve your sender reputation?
Now that we understand what sender reputation is and why it's crucial, let's look at some tips to improve your sender reputation:
1. Build a quality email list
Sending emails to a high-quality email list avoids the chances of receiving spam complaints, bounces, or unsubscribes. Moreover, sending emails to the right audience leads to higher open rates, click-through rates, and ultimately more conversions.
2. Keep your email content relevant
Sending relevant and personalized email content is key to maintaining your audience's interest and reducing email unsubscribes. Moreover, content relevancy also signals to ESPs that you are not a spammer, which builds trust and boosts sender reputation.
3. Monitor your sender reputation
Check your sender score regularly and investigate any significant changes. Analyze your email campaign statistics and take steps to correct issues if any bounce rates, spam complaints or low engagement rates are visible.
4. Maintain proper email frequency
Sending the right frequency of emails is key to maintaining a good sender reputation. Identify your audience's preferred email cadence and plan your email frequency accordingly.
5. Setup Authenticated Email Configuration
Authenticate your email setup with Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-Based Message Authentication, Reporting, and Conformance (DMARC) to avoid email spoofing and protect your sender's email reputation.
Conclusion
Improving sender reputation is a continuous process that requires consistent effort and monitoring. However, focusing on practices that promote a good sender reputation increases email deliverability and engagement rates, which ultimately leads to higher conversions and business success. By implementing the tips discussed in this guide, you can enhance your sender reputation and ensure that your emails reach the right audience.
