The Importance of Instagram in Today's Travel Culture

In today's digital age, social media has taken on an increased role in how we experience and share our travels with others. One platform, in particular, stands out: Instagram. With over one billion active users, Instagram has become the go-to platform for sharing photos, stories, and experiences with friends, family members, and strangers alike.

In fact, a recent study showed that over 40% of millennials choose their travel destinations based on Instagrammability, and more than 70% of travelers share their experiences on Instagram while on vacation.

With this in mind, it's no wonder that destinations around the world are starting to cater to this trend by creating Instagram-friendly attractions, landmarks, and experiences. In this post, we'll take a look at some of the most Instagrammable destinations you need to visit in 2021.

1. Tokyo, Japan

Japan's capital city has long been a popular destination for travelers, but it's become even more Instagrammable in recent years thanks to its colorful neon lights, street art, and delicious cuisine.

Some of the must-visit spots for Instagrammers include the Shibuya Crossing, a busy intersection that's especially beautiful at night; the vibrant streets of Harajuku, where you'll find colorful fashion and unique street art; and the famous Meiji Shrine, a tranquil oasis in the midst of the bustling city.

2. Santorini, Greece

The charming island of Santorini has been a favorite among travelers for decades, but it's also one of the most Instagrammable destinations out there. With its iconic blue and white buildings, crystal clear waters, and stunning sunsets, it's no wonder Santorini is a hotspot for both tourists and influencers alike.

Some of the best spots for Instagram photos in Santorini include the cliffside town of Oia, where you'll find picturesque alleys and stunning views of the Aegean Sea; the Red Beach, a unique beach with red sand and cliffs; and the ancient ruins of Akrotiri, a preserved Minoan city with incredible architecture.

3. Bali, Indonesia

Known as the "Island of the Gods," Bali is home to stunning beaches, misty rice paddies, and vibrant Hindu temples, making it a paradise for Instagrammers. The laid-back island culture, combined with its natural beauty, creates the perfect setting for capturing beautiful moments.

Some of the most Insta-worthy spots in Bali include the iconic Gates of Heaven at Pura Lempuyang, which provide a stunning backdrop for photos; the Tegalalang Rice Terraces, which offer a picturesque view of Bali's lush countryside; and the Tirta Gangga Water Palace, a beautiful water garden with exotic plant life and stunning reflection pools.

4. Marrakech, Morocco

The vibrant city of Marrakech is a photographer's dream, with its vibrant colors, bustling souks, and intricate architecture.

Some of the top spots for Instagramming in Marrakech include the Hassan II Mosque, a stunning example of Moroccan architecture; the Majorelle Garden, a botanical garden with colorful architecture and fountains; and the Bahia Palace, an ornate palace with intricate tile work and stunning gardens.

5. Rio de Janeiro, Brazil

Last but not least, we have the dazzling city of Rio de Janeiro, Brazil. This lively city is known for its stunning beaches, vibrant nightlife, and rich culture. But it's also incredibly Instagrammable, thanks to its iconic landmarks and colorful buildings.

Some of the best spots for photos in Rio include the Christ the Redeemer statue, which offers a stunning view of the city from atop Corcovado Mountain; the colorful Selaron Steps, a beautiful tiled staircase; and the Museum of Tomorrow, a futuristic building with unique architecture.